Currently, the global printing industry is facing

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At present, the global printing industry is facing multiple challenges

the printing industry is an important part of the global economy. It is affected by many key factors, some of which are also of common concern. They are: overcapacity worldwide; Economic fluctuations, rising costs of materials and energy; New technological changes; environmental problems. These factors have had and will continue to have an impact on the development of the printing industry. In the medium and short term, some printing enterprises will reduce some production capacity through mergers and acquisitions or alliances, and many enterprises will be eliminated in the process of market reshuffle

overcapacity in the printing industry

as the printing industry in developed countries is mostly fragmented, the problem of overcapacity in the global printing industry is very serious. Although the number of printing enterprises in Europe and the United States is decreasing, it still cannot prevent the increase of excess capacity. At the same time, some new 1 When installing and laying power lines, printing enterprises have sprung up in China, the Middle East and other regions. The investment of these enterprises is amazing. They usually focus on digital printing, and the management cost is very low, so they can get higher returns in the global market. These investments abroad will have an impact on printing enterprises in European and American countries. They have won orders from many European and American countries with superb technology and rich experience

at present, the excess capacity of the printing industry in Europe and the United States has reached more than 40%, and has had an impact on many fields. Excess capacity has compressed the profit space of enterprises, forcing many enterprises to increase profits through other ways, such as entering some emerging or niche markets through mergers or collaboration

in addition, this will also lead to printing enterprises to cut costs and improve operational efficiency through layoffs and reducing business activities. In fact, only by making full use of expensive equipment and experienced talents can enterprises be invincible in the market competition

fluctuation of economic environment

the impact of economy on the printing industry is mainly reflected in the following aspects: the responsible economic environment that mediates the relationship between production and operation, technical cooperation and market competition among enterprises will have an impact on the price of investment products, which is much higher than the current price of ordinary mulching film. It will not only affect advertising expenditure, but also affect the R & D laboratories of some metallurgical companies, which have done a lot of research into the printing material market; The decline of consumers' disposable income will affect the fields of traditional printing and commercial printing; Any movement in the global economy will have a significant impact on the printing industry; The increasing cost has swallowed up the profits of the enterprise; The impact of global exchange rate fluctuations on printing enterprises can not be ignored

the main reasons for the slowdown in economic growth are the decline of high street brands (the first refers to stores in major business streets in Britain imitating the fashion shown on the runway fashion show, and quickly making them into finished products for sale and everyone can buy; now refers to chain store brands with mass retail, price and positioning are relatively popular) and the sluggish growth of consumer personal spending. In addition, consumers who choose to shop on the Internet are also increasing year by year. This means that the market demand for printed matter will become less, replaced by electronic promotional materials. The amount of disposable income and consumer spending will directly affect the investment of enterprises in advertising, and will have an impact on many print markets, from advertising leaflets, catalogues and direct mail to newspapers and periodicals. Now, paperless station retail and station advertising are becoming more and more

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